Scientific, Complete, Effective Media Integration Service

BAC media department; the department allows clients’ advertising costs to maximize the benefits.

Over 30 years, BAC media department bought media over 100 cities, established a good operative relations and credit basis with media, to facilitate more advantage and best terms. BAC owns 18 newspaper groups and united organizations- United Media BAC Advertising Co (UMBAC), and has compete media tools, including: the software which able to optimize TV advertising solution and television advertising planning; the TAM (television audience measurement) which makes the effect of ads more accurate, including electronic equipment of nine cities and 68 cities; the daily records of 18 province; the brand media use habits towards the target audience-30 cities, 994 kinds of print media, 70684 kinds of samples of CMMS; also, offers 500 television channels, 500 kinds of print media CTR (TV ratings Real-time monitoring); and 4 times a year and each time have 10000 samples of CTR in 30 cities, therefore allows the effect of advertising more clearly and accurate. The day-to-day service of BAC media department includes: competing goods media analysis, media intelligence analysis, media strategy formulation, media planning and buying, media detect and analysis of products after purchase, media formation innovation and so on. BAC media department attempt to be scientific and rigorous, in order to convey the information from clients in a efficient and accurate way.